Saturday 25 June 2011


I remember reading a newspaper article about what I show you in todays photo.


A company started a campaign using pictures of the employees mothers, with a short message saying that their sons or daughters should be careful and not take unnecessary risks at work.
These posters were put up in many places.

Quite a unique idea, and it worked!
Work related accidents decreased to virtually zero.

This photograph was taken this evening.

8 comments:

Stefan Jansson said...

I'm glad it worked, we could use that campaign in Sweden.

Luis Gomez said...

This is wonderful! Love your picture!

Jack said...

What an excellent idea. It is a creative approach to improving safety.

Lois Evensen said...

Very good plan! :)

PerthDailyPhoto said...

Incredible idea Gunn, I guess it personalizes things and makes it more real.

irinapictures said...

What a pleasure to see the campaign like this. Never heard about anything close to it Russia(.

Charlestonjoan said...

Cute idea. You mom always love you.

Reed said...

What a great idea. Very interesting photo Gunn.