"Vi er alle like" or "We are all alike" is probably connected with the PRIDE festival earlier this year.
I have never seen the parade, but I guess it has developed in to a big event in Stavanger.
Politicians from several parties are taking part in the parade, and put out pictures on twitter and Facebook.
Is it all straight forward? No, we have some conservative people and some deeply religious people who have strong opinions against it, so from time to time there are big headlines in the newspapers about priests who don't want to marry couples of the same sex etc.