I remember reading a newspaper article about what I show you in todays photo.
A company started a campaign using pictures of the employees mothers, with a short message saying that their sons or daughters should be careful and not take unnecessary risks at work.
These posters were put up in many places.
Quite a unique idea, and it worked!
Work related accidents decreased to virtually zero.
This photograph was taken this evening.
8 comments:
I'm glad it worked, we could use that campaign in Sweden.
This is wonderful! Love your picture!
What an excellent idea. It is a creative approach to improving safety.
Very good plan! :)
Incredible idea Gunn, I guess it personalizes things and makes it more real.
What a pleasure to see the campaign like this. Never heard about anything close to it Russia(.
Cute idea. You mom always love you.
What a great idea. Very interesting photo Gunn.
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