Saturday, 25 June 2011


I remember reading a newspaper article about what I show you in todays photo.


A company started a campaign using pictures of the employees mothers, with a short message saying that their sons or daughters should be careful and not take unnecessary risks at work.
These posters were put up in many places.

Quite a unique idea, and it worked!
Work related accidents decreased to virtually zero.

This photograph was taken this evening.

8 comments:

Steffe said...

I'm glad it worked, we could use that campaign in Sweden.

Luis Gomez said...

This is wonderful! Love your picture!

Jack said...

What an excellent idea. It is a creative approach to improving safety.

Lois Evensen said...

Very good plan! :)

PerthDailyPhoto said...

Incredible idea Gunn, I guess it personalizes things and makes it more real.

Irina said...

What a pleasure to see the campaign like this. Never heard about anything close to it Russia(.

Joan Perry; Sidewalk Curator said...

Cute idea. You mom always love you.

Reed said...

What a great idea. Very interesting photo Gunn.