This is a sign saying that parking here is RESERVED FOR WOMEN!
I have never used it, but it is close to the entrance, so I guess it is very popular.
We should perhaps have had the sign in English too?
Anyway, I have seen a sign saying "Ladies Waiting Room" at a (train) station in the UK.
Perhaps there are other places that have spaces just for women??
p.s. The dent in the sign is probably not the best advertisement for us female drivers though :)