Saturday, 25 June 2011


I remember reading a newspaper article about what I show you in todays photo.


A company started a campaign using pictures of the employees mothers, with a short message saying that their sons or daughters should be careful and not take unnecessary risks at work.
These posters were put up in many places.

Quite a unique idea, and it worked!
Work related accidents decreased to virtually zero.

This photograph was taken this evening.

at

8 comments:

  1. Stefan Jansson25 June 2011 at 23:59

    I'm glad it worked, we could use that campaign in Sweden.

    ReplyDelete
  2. Luis Gomez26 June 2011 at 01:43

    This is wonderful! Love your picture!

    ReplyDelete
  3. Jack26 June 2011 at 03:08

    What an excellent idea. It is a creative approach to improving safety.

    ReplyDelete
  4. Lois Evensen26 June 2011 at 14:02

    Very good plan! :)

    ReplyDelete
  5. PerthDailyPhoto26 June 2011 at 14:13

    Incredible idea Gunn, I guess it personalizes things and makes it more real.

    ReplyDelete
  6. irinapictures26 June 2011 at 22:09

    What a pleasure to see the campaign like this. Never heard about anything close to it Russia(.

    ReplyDelete
  7. Charlestonjoan26 June 2011 at 23:41

    Cute idea. You mom always love you.

    ReplyDelete
  8. Reed30 June 2011 at 03:26

    What a great idea. Very interesting photo Gunn.

    ReplyDelete